staff is fully prepared to assist you with all of your restaurant
real estate needs.
MY TRAN (DRE # 01809441)
My Tran has been employed by Alpert/Siegel & Associates, Inc. for over eleven years. Upon
receiving her California Real Estate License, she entered the area of Real Estate brokerage for
restaurants, where she has been instrumental in many of the Restaurant Real Estate transactions
performed by the firm.
ALI MARIE WILLINGHAM (DRE # 01767272)
Ali Marie Willingham grew up in Santa Cruz and moved to the Los Angeles area immediately
following high school. She attended California State University at Long Beach, where she earned
her Bachelors Degree in Communications. Throughout her life, Ali worked in various aspects of
the food and beverage industry. Upon receiving her California Real Estate License, she
transitioned into the industry, where she worked as a residential agent for several years. Ali
joined Alpert/Siegel & Associates, Inc. approximately four years ago, where she combines her
extensive real estate knowledge, her experience in the restaurant industry, and interpersonal
skills. In addition, she has been an integral component in some of the firms most difficult
GIDEON KAPLAN (DRE # 01272147)
Gideon Kaplan, a native of the San Francisco Bay Area, is a retail and investment property
specialist and holds a degree in Managerial Economics from the University of California, Davis.
Gideons passion in the restaurant industry is rooted in his youth - he was exposed to a variety
restaurants including Stars Restaurant, Zuni Cafe, Boulevard, Chez Panisse and Kyo-Ya. With a
vast array of leasing and sales background, Gideon is a valuable addition to our team to service
both Landlord and Corporate Tenant representations.
JASON BREITER (DRE # 01863103)
Jason Breiter grew up on the East Coast, and studied Biology and Environmental Science at
Skidmore College in upstate New York, where he earned two degrees. After graduating, Jason
moved to California to work as a Biologist for the Bureau of Land Management. He broke into
the real estate industry when he moved to Los Angeles to work as an appraiser for a Santa
Monica-based firm. Appraising more than 500 residential and commercial properties over four
and a half years, he gained a mastery of the Los Angeles real estate market. Jason joined
Alpert/Siegel & Associates, Inc. in 2007, where he specializes in marketing, and brings along his
extensive real estate knowledge and experience to the firm.
HOWARD J. ALPERT (DRE # 00917072)
Howard Alpert grew up in the food processing business, received his Bachelor of Science in
Business from Indiana University, and is a practicing Real Estate Broker in the States of
California and Illinois. In 1981 he found and successfully operated Illinois National Realty
Corporation, specializing in restaurants and food service operations until the sale of his interest
in the firm to his business partner in 1985. Relocating to Southern California, Howard has
performed numerous commercial real estate and restaurant brokerage transactions, was VicePresident of a major real estate brokerage firm, and has established a commercial real estate
brokerage company for a respectable development company in Southern California, performing
both brokerage activities and training for agents, prior to establishing, ALPERT/SIEGEL &
ASSOCIATES, INC. in 1991. In 1994, Howard bought out his partner, who wanted to pursue
other interests. Howard also has interests in local restaurants and real estate holdings.